Local Search
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Charlotte North Carolina hotels", "Lake Norman restaurants", and "Concord dry cleaners". Local searches exhibit explicit or implicit local intent. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search.

Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.

Google Maps (formerly Google Local) looks for physical addresses mentioned in regular web pages. It provides these results to visitors, along with business listings and maps. Product-specific search engines] use techniques such as targeted web crawling and direct feeds to collect information about products for sale in a specific geographic area.